Reporter: Doubao - The commercial display industry is witnessing a major upgrade driven by visual health and display effects. Recently, a new generation of commercial light boxes featuring anti-glare technology and high color rendering performance has successfully passed the International Visual Health Certification (IVHC), setting a new benchmark for the industry. With their outstanding eye protection and image reproduction capabilities, these light boxes have quickly become the preferred display solution for well-known chain brands in catering, cosmetics, and fashion retail.

In a flagship store of a national coffee chain in Shenzhen, the newly installed anti-glare commercial light boxes have won unanimous praise from both customers and store staff. "Previously, the light boxes near the window would produce strong reflections under sunlight, making it impossible for customers to clearly see the drink menus. Now, even during the peak hours of noon, the menu content on the light boxes remains clearly visible without any dazzling feeling," said the store manager, Mr. Chen. A customer who often works in the store added, "I used to feel eye fatigue after reading the digital menu for a while, but the new light boxes are much more comfortable. The colors of the drink pictures are also more vivid, which makes me want to try new products."

The dual advantages of anti-glare and high color rendering lie in the innovative integration of multiple core technologies. According to the technical team of the R&D enterprise, the new light boxes adopt a three-layer composite anti-glare panel, which uses nanometer-level matte coating and light diffusion technology to reduce the glare rate to less than 5%, far below the international standard of 15%. At the same time, the light boxes are equipped with high-color-rendering LED lamp beads with a color rendering index (CRI) of up to 98, which can restore the true colors of products with almost no color distortion. "Whether it's the delicate texture of cosmetic foundations, the bright hue of fashion clothing, or the fresh luster of pastries, the light boxes can present them as they are, helping consumers make more accurate purchasing decisions," the technical director explained.

The International Visual Health Certification (IVHC) obtained by the light boxes is another key factor boosting their popularity. This certification, jointly initiated by international ophthalmological associations and display technology institutions, has strict evaluation criteria for factors such as blue light radiation, flicker frequency, glare degree, and color temperature stability. "Passing this certification means that the light boxes meet the highest international standards for visual health, which is particularly important for chain brands with a large number of stores and long business hours," said an expert from the China Commercial Display Industry Alliance. Data shows that after using these certified light boxes, the number of customer complaints related to "dazzling light" in the pilot stores of cooperative chain brands decreased by 91%, and the customer stay time in the display area increased by an average of 28%.

The application value of the new-generation light boxes has been fully verified in multiple chain brand scenarios. A well-known cosmetics chain with over 500 stores nationwide has completed the replacement of light boxes in its key stores. The brand's marketing director, Ms. Lin, said, "Cosmetics pay great attention to color presentation. The high color rendering of the new light boxes can accurately restore the color of lipsticks and foundations, avoiding the problem of 'color difference between the display and the actual product' that often occurred before. The anti-glare feature also improves the shopping experience in stores with large glass curtain walls, and our product trial rate has increased by 35% since the replacement."

In addition to excellent performance, the durability and energy efficiency of the new light boxes also meet the operational needs of chain brands. The anti-glare panel has strong scratch resistance and dustproof performance, reducing the frequency of daily maintenance. The built-in intelligent energy-saving chip can automatically adjust the brightness according to the ambient light, with a power consumption 25% lower than that of traditional commercial light boxes. A fashion retail chain calculated that replacing 200 stores with the new light boxes can save about 120,000 yuan in annual electricity and maintenance costs.

Industry insiders predict that with the increasing awareness of visual health among consumers and the higher requirements of chain brands for display quality, the market penetration rate of anti-glare and high-color-rendering commercial light boxes will exceed 60% within the next two years. "The competition in the commercial display field is shifting from 'price competition' to 'value competition' centered on user experience. The new-generation light boxes that combine health, display effect and energy efficiency will become the core driving force for the upgrading of the commercial display industry," said Dr. Zhou, a senior researcher in the display technology field.

It is learned that currently, more than 20 well-known chain brands including a leading fast-food brand and a national cosmetics retailer have signed long-term cooperation agreements with the R&D enterprise. The new-generation commercial light boxes are gradually being promoted in stores across the country, bringing a more comfortable and high-quality visual experience to the commercial consumption scene.